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CACDUS
INDUSTRY
ECOMMERCE
PROJECT TYPE
BRANDING
DURATION
07 WEEKS
THE PROBLEM
Their mission—making handcrafted ceramics accessible while preserving the soul of traditional pottery—required a brand that balances authenticity with scalability. The scope of the project included complete brand development: from positioning and messaging to visual identity, tone of voice, and digital presence.
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OUR APPROACH
Our approach began with immersive discovery sessions to understand the founder's story, the craftsmanship behind each piece, and the emotional experience they wanted customers to feel. Through competitor analysis and market research, we identified a whitespace for a pottery brand that speaks with warmth, modern simplicity, and quiet confidence. We then developed a brand strategy centered around three pillars: authentic artistry, modern earthiness, and sustainable living.
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THE SOLUTION
Our approach began with immersive discovery sessions to understand the founder's story, the craftsmanship behind each piece, and the emotional experience they wanted customers to feel. Through competitor analysis and market research, we identified a whitespace for a pottery brand that speaks with warmth, modern simplicity, and quiet confidence. We then developed a brand strategy centered around three pillars: authentic artistry, modern earthiness, and sustainable living.
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